Business

4 Ways Technology Can Help Your Small Business

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Do you run a small business? What are some most common issues that you face every day? Are they related to keeping a check on your employees? Or does scheduling your work take a lot of time? Well, small business owners have a lot of problems at hand. Also, with fewer resources, there are not many employees that are designated to counter the specific problems.

Well, if you’re seeking out options to counter such problems, you’re at the right place. Tech tools, apps, and software can help you out and we’re going to tell you how. So, read on if you want to find out more about utilizing such technologies:

  • Project Management Tools
  • Customer Relationship Management
  • Data Security and Privacy
  • Customer Experience and Support

Project Management Tools:

Large businesses have hundreds of employees to manage the huge workload and day-to-day operations. Considering their size and resources, it makes perfect sense to have such a large workforce.

On the flip side, small businesses have limited resources and that’s why an individual employee may have to multitask. But that can be stressful and even lead to mistakes that may harm the business. However, there’s no need to multitask as project management tools are perfectly capable of handling multiple things at a time.

A project management tool like Asana or Trello can help you stay organized. You can delegate tasks and know when they’re completed. You can also easily add or remove people from a task and get a progress report whenever you want. Such tools are quite beneficial for remote teams as they can easily communicate via them. To fully utilize these project management tools, you need a reliable connection. An example would be  Xfinity Internet to control all business tasks through Asana or other such tools.

Customer Relationship Management:

Small businesses also find it difficult to maintain a relationship with their clientele due to availability of limited resources at their disposal. Not only does it affect the retention rate, but small businesses may lag in finding new customers.

Well, not anymore because tools like Salesforce and Zendesk can help them out. Usually, businesses operate on different platforms like social media sites, websites, or e-commerce platforms. A CRM tool can collect data from these platforms, analyze and organize the data, and generate a report.

Moreover, CRM can be pretty helpful for businesses looking to increase their sales. Let’s understand this with an example:

An e-commerce store may get thousands of visitors. Customers fill their carts, but they don’t checkout. Firstly, a CRM may notify you about this. Secondly, it’ll also tell you the specifics like selected products, order size, or order value. This way, businesses can get more actionable insights to increase their sales.

Data Security and Privacy:

Even though small businesses may not have much data, they’re still prone to data breaches and security threats. In fact, they may be an easy prey for hackers.

While there are many security and privacy tools, a premium VPN like NordVPN or Twingate will keep their IP address hidden. As a result, hackers won’t be able to pinpoint your device. With the help of a VPN, they can safely send or receive files without leaving any footprints for hackers to follow.

It’s also important to make sure the files being sent or receive over the internet are free from any viruses or bugs. Here, antivirus tools like Avast can do the job. Such antivirus tools scan the incoming files and remove any malicious content automatically. Also, existing files can also be scanned with an antivirus tool.

Data Security and Privacy:

In today’s business landscape, the role of customer support cannot be neglected. Customers want top-notch support from businesses and may not compromise on it. A large business may easily establish a support center but a small business may not have the same resources.

So, how can a small business, with limited resources come up with top-notch customer support?

Well, tons of chatbots like Jasper and Tidio are available that can easily cater to your customers. You can design a chatbot based on the needs and requirements of your business. Different queries or FAQs can be added without putting in too much effort.

Moreover, these chatbots can be added to different platforms like social media sites. So, customers can easily get their queries answered without any wait. Plus, you can direct a chatbot to transfer queries to a person that it is unable to answer.

In short, a chatbot can be your full-fledged support center, saving you both; resources and time.

To wrap up, small businesses can really leverage technology in multiple ways. Be it securing your data, providing top-notch customer support, and more, tech tools are reliable enough to share your responsibilities. Also, you don’t need to incorporate every piece of technology in an instant. Start with the tech that you need the most and then keep adding them gradually.

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